Mexico's tequila industry has managed to break into the Chinese market, despite facing several barriers. Although tequila exports to China still do not reach the figures of markets such as the United States or Europe, sustained growth in recent years shows its potential. In 2014, a change in Chinese sanitary regulations allowed the entry of 100% agave tequila, a significant advance achieved thanks to joint efforts of economic actors, both public and private. Since then, there has been a notable increase in tequila exports to China. The Tequila Regulatory Council (CRT), which established an office in Shanghai in 2009, reports steady growth, suggesting great potential for tequila to gain preference among Chinese consumers. This expansion is not only a commercial achievement, but a cultural bridge that connects Mexico with the Eastern world, exporting part of its soul and traditions through each bottle of tequila. The industry faces the challenge of adapting to Chinese preferences and...