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Export of Tequila to other countries

The Canadian market appears to offer significant opportunities for tequila exports and Australia has become Mexico's sixth largest export destination for tequila in the world

Tequila, in different quantities, has been exported to a large number of countries, some of them are: Andorra, Angola, Netherlands Antilles, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Belize, Benin, Bermuda, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cuba, Cyprus, Denmark, Djibouti, Ecuador, South Korea, Denmark, Djibouti, Ecuador, El Salvador, Estonia, Ethiopia, Finland, France, Georgia, Georgia, Ghana, Greece, Guam USA, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Iraq, Ireland, Cayman Islands, Philippines, British Virgin Islands, Israel, Italy, Jamaica, Japan, Jamaica, Japan, Japan, Korea (Federated States of Micronesia, Japan, Republic of Korea, Republic of Korea, Republic of Korea, Republic of Moldova, Republic of Korea, Republic of Korea, Republic of Moldova, Republic of Korea, Republic of Moldova, Republic of Moldova, Republic of Korea, Republic of Moldova, Republic of Moldova, Republic of Moldova, Republic of Moldova, Romania, Romania, Russian Federation, Slovenia, Spain, United Arab Emirates, United States of America, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mauritius, Moldova, Morocco, Mozambique, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Panama, Paraguay, Peru, French Polynesia, Poland, Portugal, Puerto Rico, Qatar, United Kingdom of Great Britain and Northern Ireland, Czech Republic, Dominican Republic, Slovak Republic, Rwanda, Romania, Russia, Sint Maarten, Serbia, Sierra Leone, Singapore, Sri Lanka, South Africa, Sweden, Switzerland, Suriname, Thailand, Taiwan, British Indian Ocean Territories, Trinidad and Tobago, Turks and Caicos, Turkey, Ukraine, Uruguay, Venezuela, Vietnam.

If the objective is to export Tequila, it is important to know the rules of each country as they may vary in each one, among the rules to find out are the sanitary rules for alcoholic beverages, labeling rules, customs documents and taxes and tariffs.

Exporting Tequila to Canada

The case of exports to Canada needs to be approached from a different perspective. It is clear that exports to this country cannot be compared in volume with those to the United States, but this market seems to offer great future opportunities for Mexican producers due to the characteristics of its consumption. Tequila exports to the United States have increased 89% in volume and 135% in value (see Table 4). The average value per liter over the last 10 years is US$5.23, with a minimum value of US$4.19 and a maximum of US$5.63 in 2006. The increase in the volume of tequila exported to Canada suggests a growing demand from Canadian consumers; and the increase in value is a likely incentive for tequila agroindustry players specializing in exports.

In 2005, 0.54% of tequila exported to Canada corresponded to the 100% agave category; by 2009, this figure reached 11.23%. The trend suggests that the Canadian consumer is beginning to prefer the consumption of pure agave tequila. This indicates not only an increase in demand for tequila, but also a change in the category and type of tequila demanded.

Seventy-five percent of the mixed tequila exported to Canada in 2005 was young tequila; and 45% of 100% agave tequila was reposado, with a notable 29% corresponding to añejo tequila. In 2006, young tequila accounted for 82% of tequila mixto, and the proportion of reposado tequila in the 100% agave category reached 63%. In 2007, young tequila accounted for 78% of mixed tequila and reposado tequila accounted for 83.8% of 100% agave tequila. Finally, in 2008 and 2009, 80% and 82% of tequila mixto was of the young class, and 70.2% and 86.6% of pure agave tequila was of the reposado category, respectively. It should be noted that, according to CRT data, there has been a decrease in the proportion of aged tequila, which went from 29% to 8.5% of pure agave tequila. In summary, the export of young tequila in the mixed category and rested tequila in the 100% category has been consolidated and increased. All this, in the context of a higher proportion of mixed tequila, is accompanied by a continued increase in the proportion of 100% agave tequila.

The Canadian market appears to offer significant opportunities for tequila exports. Although the value of exports to this country is not comparatively important compared to exports to the main foreign tequila market (the United States), its increase is very significant in relative terms. The Canadian market shows considerable dynamism, with increases in volume of close to 90% and in value of 130%, as well as a growing trend in the consumption of 100% pure agave tequila. Tequila's share in this market appears to be on an upward trend, as is the consumption of pure agave tequila. This suggests not only greater consumption of tequila, but also greater awareness and appreciation of its significance as a cultural commodity.

Tequila exports to Australia

In 2020, 1 million 800 thousand liters of tequila were exported, representing a total of 18 million 645 thousand US dollars. In this context, he especially highlighted the fact that Australia has become Mexico's sixth export destination for this beverage in the world.

For a product to enter the Australian market, it must comply with regulations on composition, labeling and packaging in accordance with the Food Standards Code. The authority responsible for developing these standards and norms is Food Standards Australia New Zealand (FSANZ). In the Australian system, as mentioned above, definitions and standards for beer and tequila can be found in the Australia New Zealand Food Standards Code Standard 2.7.2 Beer (legislation.gov.au) and at https://www.legislation.gov.au/Details/F2020C00028, respectively.

Other regulations that need to be considered for general reference include the Country of Origin Food Labelling Information Standard 2016, the Imported Food Control Act 1992 and the Competition and Consumer Act 2010. It is important to note that in Australia, labeling is governed by both national and state regulations. The Food Standards Code specifies the regulations applicable to, among other things, how to describe the product, indicate the alcohol content, the country of origin, the name and address of the supplier and the best-before date. The FSANZ itself has a labeling guide for alcoholic beverages to facilitate the interpretation of the regulations. 

The labeling guide designed by the Woolworths Group for distillates can also be consulted. It is important to highlight that it is necessary to include a warning in the labeling for pregnant women.


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